Stakeholder Engagement

You have made it to the last step! Now you just need to pull your work together to form your stakeholder engagement plan. This should contain the following sections:
    Purpose of the document: Explain that for projects to be successful a clear understanding of the stakeholders and an engagement strategy for managing them is essential. The Stakeholder Engagement template gives some example text that you could use for this section.
     
    Project background: A high level overview of your project or programme. Mention the project's business objectives, key deliverables, budget and timescales.
     
    Introduction: Briefly explain how you carried out your stakeholder analysis and give an overview of the contents of your stakeholder engagement plan.
     
    Stakeholder analysis and engagement plan: Insert your completed stakeholder analysis here.
     
    Stakeholder communication plan: Insert your completed communication plan in this section.
     
    The stakeholder list: Include the full list of stakeholders that you identified. This section is probably best as an appendix.
Make sure that you get your plan signed-off by your project sponsor or project board. Sign-off must include approval from your client and should be at a senior level. Ensure that anyone who is involved in delivering the plan has read and approved it and understands the actions that they need to take.

Final words

So you know who your stakeholders are, you have identified the key players and you have a plan for engaging with them. By taking these steps you are already way ahead and your project has a much great chance of success. However, you do actually need to implement your plan and this is where some project managers fall down.
 
Review your strengths and weaknesses. If you are great at writing clear plain English, but would rather die than brief 30 people on your project delegate (you can delegate up as well as down). If your grammar isn't too hot ask someone in marketing to edit your work.
 
Finally do some research to improve your skills; there is a wealth of information on effective communication, influencing and negotiation. I have carefully selected some of my favourite guides below.
 

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Verbal communications

The Handbook of Communication Skills
Recognized as one of the core texts in the field of communication, this thoroughly revised and updated third edition provides a comprehensive analysis of research, theory and practice in the key skill areas of communication. Buy now from AmazonThe Handbook of Communication Skills
Crucial Conversations: Tools for Talking When Stakes are High
The book helps you talk honestly to anyone about anything, resolve the problem and build relationships at the same time. Buy it now from Amazon.

Written communications

Eats, Shoots and Leaves: The Zero Tolerance Approach to Punctuation, Lynne Truss
When social histories come to be written of the first decade of the 21st century, people will note a turning point in 2003 when declining standards of punctuation were reversed. Linguists will record Lynne Truss as the saviour of the semi-colon and the avenging angel of the apostrophe. Buy it now from Amazon
Oxford Guide to Plain English by Martin Cutts
Plain English is an essential tool for effective communication. Information transmitted in letters, documents, reports, contracts, and forms is clearer and more understandable when presented in straightforward terms. The Oxford Guide to Plain English provides authoritative guidance on how to write plain English using easy-to-follow guidelines which cover straightforward language, sentence length, active and passive verbs, punctuation, grammar, planning, and good organization. This handy guide will be invaluable to writers of all levels. Buy it now from Amazon.

Negotiation and influencing skills

Introducing NLP Neuro-Linguistic Programming by Joseph O'Connor and John Seymour
Neurolinguistic Programming (NLP) is one of the fastest growing developments in applied psychology. This handbook describes in simple terms what gifted people do differently, and enables the reader to learn these patterns of excellence. This approach gives the practical skills used by outstanding communicators. Excellent communication is the basis of creating excellent results. Buy it now from Amazon.
Persuasion: The Art of Influencing People by James Borg
Persuasion is key to personal and managerial success. Whether it's in your professional or your personal life, so much of your success in persuasion is down to a combination of self-assesment and situational assessment - being aware of what's going on inside you and being aware of what's happening around you. And the good news is that there are a set of golden behavioural rules that will boost your persuasive powers and get a positive result for you with increased regularity.Based on years of analysing the behaviours and mind-sets of the most persuasive people around, Persuasion gives you the magic formula to master the power of persuasion the ultimate way to achieve success in work and life. Buy it now from Amazon.
Negotiation (Harvard Business Essentials) by Harvard Business Essentials
Negotiation-whether hammering out a great job offer, settling a dispute with a client, drafting a contract, or making trade-offs between business units-is both a necessary and challenging aspect of business life. In the business world, confident negotiators are always in high demand. Bringing a difficult negotiation to a successful conclusion can be one of the most exhilarating-and valuable-aspects of business today. Packed with practical advice and handy tools, Negotiation will help any manager sharpen skills and yield a sizable payoff. Buy it now from Amazon.
Brilliant Negotiations: What Brilliant Negotiators Know, Say and Do by Nic Peeling
Negotiating some of us are naturals, most of us are not. But the benefits of being a brilliant negotiator are immense, in and out of work. Imagine being able to skilfully and creatively negotiate in any situation knowing exactly what line of questioning and responses to take, and, most importantly, getting what you want plus a little more. Brilliant Negotiatons shows you how. Buy now from Amazon.

Body language

The Definitive Book of Body Language: How to Read Others' Attitudes by Their Gestures by Allan Pease and Barbara Pease
What people say is often very different to what they think or feel. Now, with THE DEFINITIVE BOOK OF BODY LANGUAGE, you can learn to read others people's thoughts by their gestures. It sounds implausible, but body language is easy to pick up and fun to use. Find out: How to tell if someone is lying; how to make yourself likeable; how to get co-operation from other people and how to interview and negotiate successfully. Buy it now from Amazon.
Book of Tells by Peter Collett
In this illuminating book, Peter Collett, social psychologist, former Oxford don and Big Brother's resident psychologist, introduces us to the fascinating concept of Tells, showing how they work, where they come from and how to identify and iterpret them. Whilst sentizing readers to the motives and actions of other people, this invaluable guide also focuses on the messages that we unwittingly send, and the impact that these might have on those around us. Buy it now from Amazon.

Personal effectiveness

7 Habits of Highly Effective People by Stephen R. Covey
THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE is recognised as one of the most influential books ever written. In this seminal work, Stephen R. Covey presents a holistic, integrated, principle-centred approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty and human dignity -- principles that give us the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates. Buy now from Amazon.
Power at Work: The Art of Making Things Happen by Jo Owen
Power is without a doubt, integral to our professional achievements and Power at Work is a practical, skills based toolkit for people wanting to succeed at work. In business today, people cannot just command and control, but instead must use power to persuade and influence others. There is no training programme or text book to tell managers how to do this, so this book fills that void and helps the smart employee become the powerful and successful employee. Buy it now from Amazon.

 
Useful templates
 
Stakeholdermap.com Bookshop
 
 © 2008 T Morphy.
 
 
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