Stakeholder Management ebook and real world templates

Includes:

IT software project Stakeholder Map
Construction Project Stakeholder Map
Example Stakeholder Management Plan
Communication and reporting plan
Ready made text to copy and paste for your assignment or project

Stakeholder planning and management

This is step 3 of a guide to Stakeholder Management covering 4 steps. If you haven't read steps 1 - 2 you can access them here. Step 1 Stakeholder Definition, Step 2 Stakeholder Analysis.

Now that you have completed the identification and analysis stages it is time to develop your stakeholder engagement strategy.

Identify 'win/win' strategies

Document the results of your analysis in a table which lists each stakeholder or group and their place on the interest/influence matrix. Add two columns and use one to describe their goals and the other to identify win/win strategies for engaging with them.

The last two areas will require some effort, but it is well worth the time as it will help to ensure that your stakeholder engagement strategy is focused and effective. Your final stakeholder engagement plan should look something like this:

Ok - you know who your stakeholders are, you have identified the key players and you you know what they want. You could stop here and you would have increased your chances of project success. However, you need to put the results of your hard work into action.

Stakeholder Engagement: Develop the communication and reporting plan

Using the information you have gathered in the previous steps write a communication and reporting plan that documents:

the information requirements;
frequency of communication;
communication provider;
and channel of communication for each stakeholder.

Make use of your existing reporting structure to manage and communicate with your key stakeholders and don't forget to make use of technology e.g. webinars, video conferencing, internet, intranet.

Existing company communications are also worth considering. Updates on your project will receive a higher profile if they appear in the company magazine, and you will get your message distributed for free.

To get your message across you may need to use more than one channel. Some people won't read emails that are longer than two paragraphs, but they just might listen to a podcast or login to a webinar. Here are some stakeholder engagement channels that you should consider using:

Printed materials

magazines
newletters
leaflets
memos, emails, letters
display boards

Audio/visual

pod casts
video
blogs
forums
intranet/internet
online collaboration area e.g. erooms or QuickPlace
webinars
video conferencing
Teleconferencing

Face to face

project meetings/briefings
surgeries for individuals with specific questions
presentations to wide audience
targeted presentations to particular groups

The results of your work should now be pulled together to form your Stakeholder Engagement Plan.

Resources

Next step - stakeholder engagement

Stakeholder

Project Planning

MS Project 2007

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