SWOT Analysis | Excel Template FREE

Our original SWOT analysis template in Excel. This template is arranged in a grid of four boxes. Strengths and weaknesses are the top two boxes with Opportunities and Threats below. We have used icons to indicate the purpose of each square and bold colors are used for the titles.
SWOT at a glance
A SWOT analysis is a tool that can be used to identify an individual's or a company's strengths, weaknesses, opportunities, and threats. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis can be used to help make decisions about what actions to take in order to achieve a desired goal. For example, if a company is considering entering a new market, a SWOT analysis can be used to identify the company's strengths and weaknesses, as well as the opportunities and threats that may exist in the new market. A SWOT analysis can also be used to help make decisions about what products or services to offer, or how to position a product or service in the marketplace.
Excel SWOT Analysis

Download the Excel SWOT template

Excel download - SWOT analysis template (.xlsx)

Excel download - SWOT analysis template (.xls)

OpenDocument Spreadsheet - SWOT analysis template (.ods)

More SWOT analysis templates in excel

SWOT template - Excel example horizontal boxes

SWOT template in excel with boxes laid out horizontally
This is an Excel template for creating a SWOT Analysis. It is eye catching and professional, which makes it ideal for management reporting. The headings are laid out side by side rather than in a grid.

SWOT Analysis Template | Excel black background

SWOT analysis template with a central image and black background
Download this free SWOT analysis template in Excel. It has a black background and is designed to be a practical working tool.

SWOT Analysis Template grid format in Excel

This is an Excel template for creating a SWOT Analysis. The headings are laid out in a grid or quadrant with Strengths and Weaknesses on the top line and Opportunities and Threats below.

SWOT Analysis Template | Excel example with central image

swot analysis template in excel. There is square split into four boxes labelled: strengths, weaknesses, threats and opportunities. An image in the centre shows the letters SWOT.
This free, open source template is designed to look attractive and professional. It's also practical and easy to use so you can get the most from your SWOT analysis.

How to Conduct a TOWS Analysis with Free Template

TOWS template for analysis of threats, opportunities, weaknesses and strengths
TOWS template for analysis of threats, opportunities, weaknesses and strengths. Unsure how to use the TOWS analysis tool? This guide will show you how, plus provide you with a free template to download.