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SWOT Analysis Template | Excel example horizontal boxes

by | reviewed 2023-08-19
This is an Excel template for creating a SWOT Analysis. It is eye catching and professional, which makes it ideal for management reporting. The headings are laid out side by side rather than in a grid. This format avoids confusion with stakeholder analysis and marketing quadrants were each axis denotes a parameter (high or low power vs high or low interest in the case of stakeholder analysis).

color is used help the eye differentiate between each SWOT area, and Bullets are used to highlight each point. The template is set to fit on to 1 page of A4 in Landscape mode. You can download this for FREE in xlsx, xls and OpenDocument Spreadsheet .ods format.
SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is a business analysis tool that is useful for decision making and planing. It is often used to review a whole company, but it can also be helpful for departments, teams and even for yourself. More on how to use SWOT.
You don't need any technical skills to use this template and it is free of formulas and macros. Instructions are included in the Workbook, but there is nothing to stop you getting your SWOT started immediately.
swot analysis template in excel. There are four boxes laid out side by side and labelled: strengths, weaknesses, threats and opportunities

How to use this SWOT template

  • Click into each row to enter text.
  • All text is set to wrap around within the cell. To change these options use Alignment in the Home menu.
  • If you need more rows right click and select Insert, then Entire row.
  • To add a bullet simply click an existing one, then copy and paste.
  • To move a bullet or heading box simply click and drag.
  • When you click the image the Picture Format menu will appear. Here you can format transparency, background and properties (for example you can lock a bullet to a certain cell).
  • Printing - the SWOT sheet is set to print on Landscape and to fit on one page. To change the print area go to Page Layout, Print Area.

Download SWOT Template

Excel SWOT Analysis Template - horizontal columns xlsx

Excel xls download

OpenDocument Spreadsheet SWOT Template

More SWOT analysis templates in excel

SWOT Analysis Template | Excel black background

SWOT analysis template with a central image and black background
Download this free SWOT analysis template in Excel. It has a black background and is designed to be a practical working tool.

SWOT Analysis Template grid format in Excel

This is an Excel template for creating a SWOT Analysis. The headings are laid out in a grid or quadrant with Strengths and Weaknesses on the top line and Opportunities and Threats below.

SWOT Analysis Template | Excel example with central image

swot analysis template in excel. There is square split into four boxes labelled: strengths, weaknesses, threats and opportunities. An image in the centre shows the letters SWOT.
This free, open source template is designed to look attractive and professional. It's also practical and easy to use so you can get the most from your SWOT analysis.

SWOT Analysis | Excel Template FREE

Excel SWOT Analysis
Our original SWOT analysis template in Excel. This template is arranged in a grid of four boxes. Strengths and weaknesses are the top two boxes with Opportunities and Threats below. We have used icons to indicate the purpose of each square and bold colors are used for the titles.

How to Conduct a TOWS Analysis with Free Template

TOWS template for analysis of threats, opportunities, weaknesses and strengths
TOWS template for analysis of threats, opportunities, weaknesses and strengths. Unsure how to use the TOWS analysis tool? This guide will show you how, plus provide you with a free template to download.