This is the official, but complex definition of marketing from the America Marketing Association. Read it slowly and it might make sense!

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Here at stakeholdermap.com we prefer simple, meaningful definitions that make sense to everybody, so here is our definition:

Marketing is what you do to help your potential customers understand what you are selling and why it is useful for them.

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