Stakeholder SWOT

Using SWOT as a Stakeholder Analysis tool

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is a tool most commonly used for strategic planning and risk assessment, but it is also a useful Stakeholder Analysis tool (get the stakeholder SWOT analysis template). In this scenario each stakeholder is assessed as follows:

  Questions to drive SWOT analysis
Strengths What are the Stakeholder's strengths? Could these strengths help the project or business? Could these strengths hinder the project?
Weaknesses What are the stakeholder's weaknesses? What are the stakeholder liabilities? Could these weaknessess help or hinder the project?
Opportunities What positive expertise, connections, influence does this stakeholder have? Could these be useful?
Threats What threats could the stakeholder bring to the project? Could the stakeholder put the project or business at risk? How can these threats be reduced?
Note on 'stakeholder liability'.
A Stakeholder Liability is a current obligation a stakeholder may have arising from past transactions or events. This could be an obligation to your project, your organization or to an outside body or group.
The results of the analysis should be documented and actions considered as part of your stakeholder engagement strategy.

SWOT example

SWOT template
See also 6 SWOT Analysis Templates in Excel.

This method is simple and quick to use. It is best completed as part of a team and should be focused on a few key stakeholders. It may be particularly interesting for assessing those stakeholders who have high influence but low interest in your project or organization. These stakeholders won't be the most visible, but they have the power to cause serious issues and they could also become your champions if you can increase their interest level.

For example:
a stakeholder that is influential, but has a low interest in the project, may bring significant opportunities which can be identified through SWOT analysis, and exploited by raising their interest level in the project or organization.
On the other hand these stakeholders can represent a significant threat, for example regulatory authorities will present a threat if they identify compliance issues late on in a project. Planning Law in the UK must be complied with on construction projects. Planning Officers can stop work and even cause buildings to be demolished if construction starts before planning permission has been granted. For example see Farmer who built secret castle behind straw bales loses court bid to save it from demolition.

Stakeholder SWOT template

Use this free stakeholder SWOT template for analyzing your key stakeholders. This template is in a mindmap format and can be completed for free online. Get SWOT analysis templates in Excel.

Steps to download this template

Step 1 - Download stakeholder mindmaps .zip file to your computer. Extract all files

Step 2 - Create your Mindmeister account.

Step 3 - Import Stakeholder_SWOT_Analysis.mind
import mindmap to mindmeister

You can now edit and share your map freely!
There are six (6) other mindmaps in the zip folder which you are free to use. 23 bonus mindmaps are included with Stakeholder Management ebook.

Download FREE Excel SWOT Analysis Templates

More SWOT analysis templates

SWOT template - Excel example horizontal boxes

This is an Excel template for creating a SWOT Analysis. It is eye catching and professional, which makes it ideal for management reporting. The headings are laid out side by side rather than in a grid.

SWOT Analysis Template | Excel black background

Download this free SWOT analysis template in Excel. It has a black background and is designed to be a practical working tool.

SWOT Analysis Template grid format in Excel

This is an Excel template for creating a SWOT Analysis. The headings are laid out in a grid or quadrant with Strengths and Weaknesses on the top line and Opportunities and Threats below.

SWOT Analysis Template | Excel example with central image

This free, open source template is designed to look attractive and professional. It's also practical and easy to use so you can get the most from your SWOT analysis.

SWOT Analysis | Excel Template FREE

Our original SWOT analysis template in Excel. This template is arranged in a grid of four boxes. Strengths and weaknesses are the top two boxes with Opportunities and Threats below. We have used icons to indicate the purpose of each square and bold colours are used for the titles.

Stakeholder SWOT references and further reading

UNIFEM’s Global Virtual Knowledge Center to End Violence against Women and Girls, Stakeholder SWOT, [Accessed 18 July 2013].

Daily Mail,