Stakeholder Analysis for your Career

The influence and interest stakeholder analysis quadrant is a great tool for managing your career. Just as you can use it to analyse stakeholders for a project or a business you can also use it to analyse your stakeholders at work.

Using stakeholder analysis tools to manage your stakeholders at work

Lets look at an example of a fictional person, Joe, who is a sales rep. He lists all of the people who:
  • have an interest in the success or failure of his role as a sales rep or
  • could impact or be impacted by his role.
Here is Joe's completed analysis:

Example of using stakeholder analysis to manage your career

Reviewing the career stakeholder analysis

When Joe reviewing his analysis Joe decides to make some changes:
  • Key players - Joe finds no surprises among his key players, but he realises he needs to spend more time engaging with the VP of sales.
  • Meet their needs - He does find that there are key roles of high power/low interest that he would like to have a closer relationship, for example the service sales manager for his region. Joe decides he will work on increasing his level of interest by meeting face to face rather than engaging over email.
  • Key players at important decision points - Joe notices that some people are in one quadrant overall, but can move to another quadrant at certain decision points or phases in a sales cycle. In particular he decides to meet face to face with the contracts manager as she can often be a key player at certain stages of the sales cycle.
  • Least important - Consulting admin have set up weekly meetings with Joe to go over his opportunities. Although this meeting is important to consulting admin for their workload forecasting it takes a lot of Joe's time. After analysing their power and interest Joe decides to move the meeting to skype, make it bi-weekly and reduce it to ½ hour.
  • Show consideration - Although partner sales show a lot of interest by being frequently in touch with Joe they don't have that much power and Joe decides not to make any changes in his approach unless a client has a particular relationship a partner in delivery.

Read more on Stakeholder Analysis

Stakeholder Management Templates
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