Shareholder Value theory
Milton Friedman has argued that managers' primary responsibility is to shareholders and to maximise the profit of the firm that they have been entrusted to run by the shareholders. The relationship between managers and shareholders is traditionally seen as a fiduciary one. A fiduciary is:
An individual in whom another has placed the utmost trust and confidence to manage and protect property or money. The relationship wherein one person has an obligation to act for another's benefit. (The Free Dictionary)This means that managers have an ethical responsibility to the shareholders whose property and valuables they have been entrusted with. In other words they have a Fiduciary Duty to the shareholders.
On the other hand Edward Freeman argues that managers also have responsibilities to other stakeholders like employees, customers, suppliers and so on. (Palmer, 2015, ch1).
What is the Stakeholder Paradox?Freeman defines stakeholders as:
“any group or individual who is affected by or can affect the achievement of an organization’s objectives”. (Freeman, 1984).This means that managers must have multiple fiduciary responsibilities. As Daniel Palmer explains, stakeholder theory says that managers must consider the interests of all stakeholders not just shareholders (Palmer, 2015, ch1). This extension of fiduciary duties presents a problem which Kenneth Goodpaster has described as the Stakeholder Paradox.
"It seems essential, yet in some ways illegitimate, to orient corporate decisions by ethical values that go beyond strategic stakeholder considerations to multi-fiduciary ones" (Goodpaster, 1991, p63).Goodpaster describes this as a paradox because there is ethical problem which ever approach you take (Goodpaster, 1991, p63). It makes sense that the manager has duties to more than just the shareholders, this seems ethical. However, this would seem to require the manager to break their fiduciary responsibility to the shareholders because they would sometimes have to put stakeholders needs above those of shareholders.
As Palmer explains that for managers to fulfill their fudiciary responsibility and consider stakeholders they would have to
"put the needs of shareholders above other stakeholders and at the same time place other stakeholders interests above shareholder interests, which is logically impossible" (Palmer, 2015, ch1).
Solving the Stakeholder ParadoxGoodpaster suggests a solution to the paradox which is to accept that managers have duties to all stakeholders, but a fiduciary duty only to shareholders (Goodpaster, p. 67 and 69). He uses the example of General Motors who in the 1980s needed to replace two plants in Detroit with the loss of 500 jobs, with a new assembly plant in Poletown which would require the acquisition and clearing of an area of 500 acres. He argues most people would agree that General Motors had an obligation of the people of Detroit and Poletown 'to take their (non-fiduciary) interests seriously'. He concludes that while managers have an obligation to stakeholders it must be understood to be different from a fiduciary one:
"Management may never have promised customers, employees, suppliers, etc. a "return on investment", but management is nevertheless obliged to take seriously its extra-legal obligations not to injure, lie to or cheat these stakeholders quite apart from whether it is in the stockholders' interests" (Goodpaster, 1991, p69 - 70).
Stakeholder Paradox bibliography and further reading
Freeman, R. E. (1984) Strategic Management: A Stakeholder Approach, p46, Boston, MA: Pitman. Latest edition
Friedman, M. (1970) The Social Responsibility of Business is to Increase its profits, New York: The New York Times Company. [online] Available at: https://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html [Accessed 29 March 2015]
Goodpaster, K. 1991. Business Ethics and Stakeholder Analysis. Business Ethics Quarterly, [online] Available at: https://www.jstor.org/discover/10.2307/3857592?sid=21106271952373&uid=2&uid=4&uid=3738032 [Accessed 28 March 2015].
Daniel Palmer, 2015. Handbook of Research on Business Ethics and Corporate Responsibilities, IGI Global. . Also available at Safari Books Online.
Farlex, The Free Dictionary, 2015. [online] The Free Dictionary By Farlex. Available through: https://legal-dictionary.thefreedictionary.com/Fiduciary+obligation [Accessed 28 March 2015].
Stakeholder Management resourcesStakeholder analysis templates in Word, Visio and Excel.
Edward Freeman on Stakeholder Theory
Stakeholder Analysis - How to analyse stakeholders
Internal Stakeholders - how to identify your Internal Stakeholders
Stakeholders - who are the Key Players? - Some Stakeholders are really important. How do you find them and get them on your side before they can do any damage?
Project stakeholders - typical stakeholders on a project
Stakeholder mindmap - a mindmap showing stakeholders for an IT project.
Stakeholder Salience - an overview of the stakeholder salience model